You Are What You Watch: How Creators Shape Who We Are

Some say you’re the sum of your 5 closest friends. Your qualities, your behavior, and the way you speak are heavily influenced by them. I’d say these days because of our habits and easy access to information, we’re rather becoming the sum of the 5 closest creators we observe. And given the power of influence some of them have (including ourselves), this can be either a blessing or a curse. Your choice. And it seems like an easy one. In reality, though, it’s harder than it looks.

The Influence of Your Content Consumption

Let's start with the basics – what you watch matters. Same as your parents, or grandparents kept reading newspapers while sipping a morning black coffee, to get the information, to create their own opinions and eventually the whole worldview, you do exactly the same on the internet. The same as they got emotional about some topics, and picked up their favorite columnist (not by accident charismatic and convincing), you react in the same way, you’re being influenced and changed by the people who speak to you (and not so rarely they speak at you).

Whether it's YouTube, TikTok, Instagram, or the next big thing on the web, the content you consume has a direct impact on your thoughts, beliefs, and behaviors. Think of it like this: every video you watch, every post you scroll past – it's all shaping who you are, one view at a time.

Now, you might be thinking, "But how does watching a few videos here and there really affect me?" Well, the thing is, it's all about the cumulative effect. Over time, the creators you watch become a part of your everyday life. They form your routines, they join you in your good and bad habits. When you relax, when you worry, when you’re sad, afraid. Whatever you feel, they’re next to you. Their words are often unintentionally boosted by the emotions you’re feeling while listening or watching them. The way you talk, the way you feel, the way you see the world become partially the way they talk, feel, and see the world.

You know, the influence has always been quite powerful in history. The whole political propaganda is essentially a form of influencing. It’s then incredibly important to choose wisely who you want to be influenced by.

The Power of Connection

One of the biggest reasons why your favorite creators matter is the sense of connection they provide. Whether it's through humor, inspiration, or shared interests, watching your favorite creators can make you feel like you're a part of something bigger than yourself. We’re naturally craving connections; we want to know that we’re not alone in this world. In fact, because something is relatable to us, we often feel more aligned with someone.

Think about it – when you watch a creator who shares your passions and values, it's like finding a kindred spirit in a sea of strangers. You feel seen, understood, and validated in a way that's hard to find elsewhere. And you’re immediately hooked.

One thing that creators need to understand, and I hope you’ll agree with me, is that their power comes with a great responsibility. Yeah, it sounds trivial and maybe even quite obvious, but… Imagine, if people go to consume your content while feeling sad or while having a stressful day, it works sort of like another form of therapy for them. It serves as a mental aid. I’ve seen many times on YouTube, for instance, comments on different channels that someone had found peace and joy in a particular video. These comments are often heartbreaking and wholesome at the same time. And the creator that has this kind of power at their hands, should be careful of what his words can do to the world. They can heal, and they can cause harm.

The connection can be uplifting, but it also can throw a fragile soul into a pit of despair.

Learning from the Best

My favorite point on why our favorite creators matter is the opportunity for learning and growth they can give us. Some of them are sharing their life hacks, which is pretty cool. Some of them are offering advice, or sharing their experiences that we might learn from (similar as we’re learning from other people's mistakes). And, lastly, many of them have free knowledge in a snackable format. This can be a huge leverage in any area of your life, but also for your content.

By watching creators who inspire you and challenge you to think differently, you're opening yourself up to new perspectives and ideas. You might discover a new passion, learn a new skill, or gain the confidence to pursue your dreams – all thanks to the content you consume.

And, what I like the most, you’re getting something to talk about. With your loved ones, friends, and maybe your audience. Normally, you would grab a book, but here you’re getting a gist, an intriguing thought, something to explore, an anchor point. You might oppose, you might agree, but the best thing is - you’re being stimulated in a good way. And if you’re influenced in the process, you’re at least learning something new.

Just maybe check their facts once in a while - people and ChatGPT can write anything.

Diverse Your Content

Just like in real life, it's essential to surround yourself with a diverse range of voices and perspectives. Same as we cannot satisfy everyone, we cannot agree with everyone. But it’s worth knowing why someone’s consistently saying something. It’s worth knowing a different side of the fence. I, for once, have followed a creator that I naturally disagree with the way he approaches time management and productivity and I’d even say he supports hustle culture, which I personally hate. So why bother? The perspective, while being completely different from mine, creates this spark of inspiration to talk about, to have a debate with my inner self, and then maybe with someone who might want to listen.

With different backgrounds, cultures, and ways of living life, you're broadening your horizons and challenging your own biases. For the good, trust me.

Let’s make the record straight - diversity isn't just about representation. This is the bad definition fostered by companies that want to be inclusive in every possible way, even if it hurts people in the process. Diversity is about empathy, understanding, and building a more open world and safe place to express yourself. So, next time you're scrolling through your feed, take a moment to consider if the creators you're watching are triggering your thought process. Maybe it’s time to seek something fresh. Make an effort to seek out voices that are different from your own to become a better creator yourself.

Curating Your Content Diet

Now that you know why your favorite creators matter, let's focus on how you can curate what you’re consuming so that you become the person you aspire to be. Start by taking a look at the creators you're currently watching and ask yourself: do they inspire me? Do they challenge me? Do they reflect my values? How do they make me feel? Do I leave relaxed and hopeful after seeing their content, or do I hate the world and feel pessimistic about the future?

Some topics will be difficult to feel indifferent to, and at some point, every creator who is open about the world will span a discussion that creates discomfort. But is this discomfort leaving you with something more than just a feeling of resentment? Are you feeling down or rather motivated to make a change? There’s a difference between talking about tough topics with compassion and understanding vs. ranting and blaming the world for everything that’s happening. And, ultimately, ending up saying that we’re living in the worst times possible, whereas it’s actually quite the opposite if you reflect on, for example, the recent 200 years of history.

Keep on watching and soaking up the good energy instead. The hope, the knowledge, the words of kindness. But if you find yourself feeling drained or uninspired by the content you're consuming, it might be time to shake things up. To hit that unfollow button. To walk away, while you’re still not mentally exhausted. Because you will be eventually if you stay still. In the end, even if I hit the gym and gain finally some muscles, I’d still be at times a fragile creature. This is completely human.

Also, as a bonus point, experiment with different genres, explore new platforms and remember that the content you consume should serve you. It’s easy to forget. Your content consumption is entirely within your control as long as you keep being self-aware, so choose wisely.

The Bottom Line

At the end of the day, your favorite creators aren't just there to entertain you – they're shaping who you are, one video at a time, one wholesome comment after another. By surrounding yourself with creators who inspire you, challenge you, and reflect your values, you're making yourself powerful, and eventually becoming someone who you aspire to be. Maybe that fitness girl, or a mindful creator you’d always dreamt to be.

So, go ahead – watch that TED Talk, binge-watch that home decor channel, or get lost in that documentary series. Your favorite creators are waiting to take you on a journey of discovery, thought-provoking debates, and self-expression.

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How to Escape Consuming and Keep Creating?

Every day we’re bombarded by a stream of information, endless entertainment, and thousands of short videos pushed in the blink of an eye. We keep falling into a trap of consuming when we eat, when we commute, and even when we’re in a restroom trying to relax. Binge-watching TV shows, mindlessly scrolling through social media, or for instance, getting a new game from a Steam summer sale have made our lives majorly passive. We’re not the same anymore. We’re not as curious, dedicated, persistent, as we’ve been when we were kids. But what if we could shift our focus from mindless consumption to purposeful creation? What if we could break that bad habit, stop being stuck in something that’s not even living anymore, and instead, become someone that gets the juicy fulfillment out of their life? Let’s explore here the saying "Create More, Consume Less" and discover how saying yes to this mindset can lead to something good for us.

The Pitfalls of Overconsumption

Let's face it – we've all fallen victim to the charm of binge-watching our favorite shows or endlessly scrolling through our social media feeds. You know what I’m talking about. That one evening that you don’t remember how four hours had just passed. Multipled by hundreds, or even thousands of similar days. We’ve all had these moments.

These activities give us temporary enjoyment, this so-called sweet dopamine shot, or simply a temporary boost of volatile happiness. It’s like we were on drugs. But then the crash happens. We’re left alone, sitting in the dark corner of our minds, feeling like sh***. We feel guilty. We’ve not met our expectations, we’ve not pursued our goals, we haven’t even done the bare minimum. We feel unproductive. And the worst thing is, that social media learns about it. And it pushes onto us another video, another ad, another IG story about productivity and how only we are to blame.

Not to mention we’re getting overwhelmed. We can process only as much, as our brain capacity, yet we treat it like an unlimited memory storage. Overconsuming can lead to a lack of motivation, decreased creativity, and a sense of disconnection from the real world. We’re becoming an easy victim of everything that can use our state for the benefit of attracting to us more stuff to buy and consume. And thus the vicious circle begins. Yikes!

The Benefits of Creating More

On the flip side, engaging in creative activities can have incredible benefits for our mental and emotional well-being. While the process of creating might not give us an instant reaction - it’s not a shortcut for pleasure, the act itself builds up the feeling of achievement. And, eventually, while resulting in something tangible, it ends up with feeling good, not just temporary, but ultimately.

Whether it's writing, drawing, cooking, or any other form of self-expression, creating allows us to tap into our inner selves and connect with our passions. The act of bringing something into existence fosters a sense of accomplishment and purpose that is unparalleled in the realm of consumption. So, if we know that, and there is plenty of evidence to support it, why don’t we act like that? Or, maybe a better question is: how to act like that?

Here are some tips that hopefully would help, and at the end of this post, I’m going to give you one bonus one, which - if not done beforehand - can make those pointless.

Practical Tips for Creating More

1. Set aside dedicated time. Although I’m not a huge fan, to say the least, of blocking your timeslot in a calendar, specifying the right time in your schedule for creative stuff, is likely to help. This doesn’t have to be much. It still needs to fit your lifestyle. So if you don’t have several hours during your day - that’s totally fine. If you just have 30 minutes to spare, go for it. It doesn’t matter how much, it matters that it’s started, that it’s been chosen in spite of having a smartphone in your hand.

2. Experiment with different mediums or formats. Don't be afraid to try new things. If you've never considered yourself a creative person, explore various mediums until you find something that resonates with you. Just don’t overcomplicate it. I know from experience, that we tend to think too much and do too little. Maybe I instantly know that I don’t want to write, paint, or cover One Direction’s latest hit, or whatever’s popular right now. But it usually is that we’re rather facing resistance to try new stuff. Because it’s hard to start, to move, to put something in motion, and easier to remain still. Once I’ve realized I can have fun from coloring things on iPad. Like, I would’ve never imagined that it might be the thing, hadn’t I tried it. But at some point, I would’ve definitely said that it’s not it, without any evidence. Odd, but true.

3. Start small. Creating needs to be fun. And I mean it. The ultimate foundation stone of anything that creates fulfillment is fun. Without fun, without actively, during the process, having fun, you’re going to eventually be frustrated. There will be things that won’t be given to you on a silver platter. There will be things that you need to sweat to get. And the worst you could do is to start big. You don't need to create a masterpiece right away. Begin with small, manageable projects that you can easily accomplish. The key is to build momentum over time, not become overwhelmed, and eventually give up.

4. Limit what you’re consuming. This is hard because most of us are already addicted to some extent. We might not be fully aware of it, but it’s the ugly reality that we’re living in and which is incredibly hard to escape. I could say here: be mindful of how much time you spend on passive consumption. But what would that mean exactly? I wouldn’t lock my phone, I wouldn’t block all the apps, because eventually that wouldn’t work or create more problems than benefits. And, in fact, when I tried, it did. So how to set boundaries? What I think works is to keep reminding yourself, every day, not occasionally, why, where, and what you want to get. What’s your intrinsic motivation? The one reason rooted deep inside you, that you cannot easily harvest and throw in a trashcan. This is what you should focus on. Start with it your day. Whenever I remind myself where I want to be, what I want to do, and why I want to do that, I instantly can spill out thoughts much easier, and create. It’s still hard to do, but easier to build momentum.

5. Share your results. Whether it's with friends, family, or online communities, sharing your creations can be a source of motivation and encouragement. It also opens the door to constructive feedback and collaboration. It’s one thing to feel good about what you’ve done, what you’ve built, and how you’ve avoided the trap of passive scrolling. But it’s a different story to feel connected, to feel safe after being exposed through your art and not rejected. It feels like you’re a part of a tribe. And you know that to keep that state, you have to express yourself even more. This is, again, the circle, but this time it’s not vicious.

Overcoming Common Obstacles

It's natural to face obstacles when transitioning from a consumer mindset to a creator mindset. Look, whenever I grab my camera, set up my lights, microphone, etc. something weird happens. Recently my camera started to freeze. My audio dropped in the middle for no reason, the export has gone not the way I had anticipated. The list goes on. And, at that time, I got a little bit uneasy. Which is funny, because whenever that happens, and it happens, it’s just tiny details, nothing crucial. It doesn’t affect the overall message that I want to share.

Still, apart from these things, that you need to keep an eye on, here are some common that all creators face daily:

1. Lack of inspiration. This is absurd, but it happens. Why is it absurd? Because we’re living in a world filled with information that can be the next source of inspiration. We just seem to neglect it, miss the opportunity, miss the moment that should’ve been captured, and so on. If you're feeling uninspired, take a break and seek inspiration from various sources. Nature, books, and even everyday experiences can spark creativity. Just look around, you can even go and consume content, but now with the purpose that you want to find something that you might be inspired by, or that you might use as part of your next post, video, or any creative project.

2. Fear of failure. Let’s understand that most of the things that we’re going to do won’t be perfect in our minds. For a reason, there’s a saying that we are our worst critics. So, it’s not a surprise, that we might feel like we’re constantly failing. If we don’t get enough recognition or kind words, or after comparing our stuff to others (which is btw a terrible idea), we don’t feel like we are better, we can fear as if we had failed. And this feeling builds something dangerous - the feeling of it happening again. Instead, let’s embrace the learning process and view failures as stepping stones to improvement because it’s the only thing they are.

3. Time constraints. Many of us lead busy lives, but even small pockets of time can be utilized for creativity. It's about making it a priority, it’s about assessing whether it’s actually valuable to us, or not. If you’re reading this, I assume it is, but let’s make sure. If the answer is that you want to create, then you need to fit it. There’s no other way, and no sugar coating, sorry.

4. Comparison syndrome. Terrible idea. Period. Avoid comparing your creations, your art, and eventually yourself, to others. Everyone's creative journey is unique, and the goal is personal fulfillment, not external validation. The goal is to feel like your life is meaningful, to feel like you’re alive and active, not slowly decaying. Any comparison is unfair because the story is different, and the input is different, so why would we even assume that the outcome might be compared?

In a world packed with distractions, the mantra "Create More, Consume Less" serves as a gentle reminder to prioritize our creative selves. By including purposeful creating in our lives, we can break free from the shackles of overconsumption and cultivate a more balanced and fulfilling existence. So, what will you create today? The possibilities are endless, and the journey is yours only.

Oh, and I almost forgot. The bonus point is: start your day with a creator mindset, not a consumer mindset. Everything follows a certain pattern, and the beginning of your day can make your whole world smooth and simple, or bumpy and obscure.

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The Art of Content Creation: 7 Strategies to Master Challenges

Welcome to the world of content creation, where the journey is as exciting as the final result. Ok, that was way too official. Let’s start again: if you’re a content creator like us, or you want to be one (high five), you’re going to face some challenges. It’s a part of the process, right? Fear not! This short guide will be your best place to start kicking those challenges in their ***. We'll explore seven practical strategies to make your content creation journey smoother and more enjoyable.

Embracing Imperfection in Your Content

Everybody’s talking about authenticity. The social media has become the go-to place to be fake. I mean, come on, you’ve probably seen dozens of accounts that portray reality that doesn’t exist. Hundreds, or even thousands of reels that mock trends such as Instagram vs. reality, and so on. Do you want to be the same type of creator? I don’t think so.

Let's kick things off with a reality check—perfection is overrated. Instead of stressing over flawless content, embrace imperfection. Being vulnerable is great, being not ideal at something even greater, being honest at the same time - woah. There’s no doubt that authenticity speaks volumes to your audience. Share behind-the-scenes moments, bloopers, and unfiltered snapshots. In a world filled with picture-perfect posts, being real stands out and builds genuine connections. After all, isn’t that the reason why you’ve started that new channel?

But why is imperfection so valuable? Imperfection makes you relatable. Your audience wants to see the real you, wants to see their reflection, their qualities, their problems inside you. Ok, the last one sounded quite weird. But the thing is - if your problems, your dilemmas, your qualities, your reality seem like it could be someone else’s, you’re adding a huge asset to your content. You’re being relatable. You know who’s viral? The relatable one. When you show the authentic side of your journey, it creates a connection with your viewers, making them feel like they're part of the adventure. And that’s gold.

Build Meaningful Connections with Your Audience

Numbers are cool, but meaningful connections are cooler. Beyond chasing metrics, and spending nights focusing on those likes, and followers count, aim at building genuine connections with your audience. Respond to comments, ask questions, and create content that resonates. Quality engagement beats quantity any day. Your audience isn't just a number; they're individuals looking for a personal connection with the human behind the content.

Quality engagement is the secret sauce. It's the meaningful conversations, jokes shared in the comments, and that top reply that you can find under any YouTube Short that gives you this feeling of “huh” and then stays with you for the rest of the day. The shared experiences, and the genuine interactions that truly matter - this is what you should be aiming for. Your audience isn't just a faceless crowd - each person has their own stories, preferences, and aspirations. They are seeking more than just content; they are looking for a personal connection with the human behind the creative endeavor.

Look at who’s that you’re resonating the most with. Why is that? Is that because of the Wikipedia-level content curation or rather because of the emotions that you get from interacting with this content creator? I suspect the latter.

So, step away from the metrics for a moment and immerse yourself in the human side of content creation. Craft content that resonates on a personal level. Remember, in the world of content creation, meaningful interactions always trump mere numbers.

A connected audience is a loyal audience, and loyal audiences stick around for the long haul.

Invest in Knowledge and Crush it

You don't need fancy gear some say - true, although it helps. But you absolutely need knowledge. Content creation is a continuous learning journey. Instead of splurging on expensive equipment, invest in expanding your know-how. Take online courses, attend workshops, read our blog, join our newsletter, and stay updated on what's happening. Knowledge is your best tool—it empowers you to adapt, grow, and stay ahead in the content creation game.

The more you know, the more confident you become. Confidence translates into better content. Whether it's learning a new editing trick or understanding the latest trends, knowledge keeps your content fresh and relevant.

Think of knowledge as the base that supports all your creative skills. When you understand the ins and outs of your craft, like mastering a new editing move (or dance move if you’re into this type of content) or keeping up with what's hot, you get tools to make your content stand out. It's not just about gathering facts; it's about really getting what makes your content awesome (which is mainly you tbh, but you know - facts and stuff matter).

Confidence isn't only about knowing how to do things; it's about being sure of why you're doing them. It's about really getting who your audience is, what you're into, what they’re into, and what's happening in the bedroom of the content creation world. With this knowledge, you can make smart choices, try out new ideas, and give your content a fresh vibe that your audience loves.

Let's say you learn a cool editing trick, for example, mask yourself on a green screen and track it. It's not just a new skill; it's like a key that opens up new ways to tell your story. New VFX, new wows, and ultimately new type of satisfaction. Also, keeping tabs on the latest trends isn't just about staying current; it's about tweaking your content to match what your audience is into right now.

Knowledge is like a dynamic force. It's not just facts; it's a living thing that grows with you. Or if I may put it figuratively - within you. The more you learn, the more flexible and creative your content becomes. You turn into a creator who isn't stuck in a routine but loves trying out new things.

Authentic Collaboration with Other Beautiful Souls

Collaboration brings a special kind of magic to content creation. When you join forces with fellow creators who vibe with your style, something unusual happens. Genuine partnerships don't just add spice to your content; they breathe new life into it, infusing it with a dynamic energy that solo efforts sometimes miss.

And I’m not going to lie to you. Collaboration itself is a challenge. You need a decent level of empathy, a will to take a compromise, and as your favorite HR rep would say - ‘you gotta be a team playah’. Sorry for that, I couldn’t resist.

On top of that - it’s not as easy to find someone that you’d like to work with. That you’d like to create something special with and at the same time stay aligned with your values, audience, and authentic self. So be cautious and picky. You don’t need to invite everyone to your dining table.

Going further with that food analogy, remember when you hosted or were invited to a party and asked to bring whatever you liked? And you brought some of your best snacks, or dishes or a sparkling tea, or - just to sound younger - maybe even alcohol. The result? A pretty nice party, where you could taste some cool stuff, share a drink or two, and end up with some great memories. You know what? The same is true with collaborations. Only the result is different - a feast of ideas and perspectives that go beyond what any individual could cook up. Two heads are indeed better than one, especially when it comes to content creation. Collaborations introduce your content to new circles, expanding your reach and bringing in fresh eyes.

Ideas bounce around, inspiration multiplies, and suddenly, you find yourself exploring uncharted territories. It's the joy of discovery, the thrill of trying something new, and the satisfaction of seeing your content transformed into a collective masterpiece, or a reel with 10k saves.

Learn from Setbacks and Don’t Fear Them

Mistakes and challenges aren't the end; they're lessons waiting to be learned. When things go wrong in your creative journey, see them as chances to understand and get better at what you do. Take a close look at what didn't work, make adjustments, try new trends, new sounds, new editing styles, and maybe even a totally new format. Use those uncomfortable moments as stepping stones to move forward. Remember, even really successful creators have faced tough times and learned from them.

So, why bother learning from mistakes? It's not just about getting smarter; it's about becoming tough. Learning from tough times helps you bounce back stronger. Instead of avoiding problems, face them, learn from them, and become better at creating content.

Sounds easy to say, but difficult to accomplish, right? That’s why we’ve prepared a self-care journal for you. It helps to reflect upon what you’ve just done. The world tends to hustle, hustle, and then hustle more. But it’s a terrible, terrible way of living and creating. Our way is to be more sane, and more mindful about what you’re doing and how you’re doing that.

And remember - facing a mistake is like a turning point. It's a chance to look at things differently, adjust your approach, and come out wiser. Every mistake becomes a moment that helps you make better content.

So, when things don't go as planned, remember that it's not a failure but a chance to learn, adapt, and keep growing as a content creator.

Creative Exploration is Essential

Don't hesitate to step into new creative spaces. Try out different styles, formats, and content ideas. Exploring creatively isn't just about keeping things new; it's also a way to find what your audience likes the most.

Why should you try new creative things? Think of creative exploration as playing in an imaginary playground. It prevents your content from getting boring and brings a fun vibe to your creative work. Your audience will enjoy the variety and fresh ideas. And you won’t burn out in the process or become frustrated over getting the same output from the same input. This reminds me of a quote about the definition of insanity: ‘Insanity is doing the same thing over and over again and expecting different results.’ Many content creators fall into a pitfall of doing the same things over and over again and expect different outcomes. Don’t be like that.

Imagine your creative journey as a big field of possibilities. Instead of sticking to one path, take side trails. Test out different ways of presenting your content, experiment with diverse themes, and see what clicks with your audience.

Creative exploration is like being an adventurer in the world of ideas. It's not about staying in one place; it's about discovering new lands. The more you explore, the more you understand what makes your content stand out.

Take a step into the unknown, and who knows, you might find a creative treasure that makes your content even more awesome! Uncharted territories are fun.

Adapt to Audience Needs and Understand Their Problems

Being adaptable to your audience's evolving needs is crucial. Pay attention to their feedback, comments, and changing preferences. Tailor your content to address their current challenges and provide answers. The fastest-growing creators have answers. And it doesn’t mean that they’re infinitely wise or something, but rather that they can come up with answers and solutions for problems that they resonate with. Problems that they might’ve faced in the past or maybe that they can look at from a fresh, different angle.

An adaptable creator not only retains their audience but also attracts new followers seeking relevant and relatable content.

Think of it as a conversation. Your audience talks, and you respond. It's a dynamic exchange where you're not just broadcasting; you're engaging. By being adaptable, you're showing that you're listening, learning, and evolving with your audience. It's a two-way street, and the more you navigate it, the more connected and relevant your content becomes. You don’t want to get hit by the car… I mean, the algorithm penalty or something. So, keep your ears open, be ready to adjust, and watch your audience grow alongside your adaptable content.

Embrace imperfection, build connections, invest in knowledge, collaborate authentically, learn from setbacks, explore creatively, and adapt to your audience's needs. These simple strategies can transform your content creation adventure into a fulfilling and enjoyable ride. Just keep your seat belt fastened, especially on these long flights for your favorite brand collab.

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Btw if you liked what you just read, consider subscribing to our newsletter (scroll a little bit below, not that much, ok! enough, gee…). There’s a form with some goodies. You also might want to consider getting one of our products to help with your content creation: Our Top Picks.